Upon further exploration of Linked In, I have come to realize that this site is very similar to Facebook. There is a profile, you have contacts, messages, and even groups. The site has a slightly similar layout and functions to that of facebook. Without the ability to add pictures and write on walls, Linked In provides many of the same features that is seen on Facebook. By doing this, the site has become more user friendly and familiar. The simplicity and familiarity that it provides is able to bring in more of a youth audience for whom the site is meant to benefit.
Another perk that this site has added are the recommendations. There are suggested connections you can make based off of your past work and through those you already are connected with. This added bonus, again, makes the site more user-friendly.
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